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CONCLUSION
This research is based on the ever-increasing consumption of machine learning-based software and
platforms, namely artificial intelligence. Its aim is to reveal whether this software can improve the efficiency
of one of the well-established valuation methods, the Market Approach.
A thorough review of the analysis reveals an interesting picture. Artificial Intelligence speeds up the
execution of the valuation with the chosen method significantly. The data is available within seconds, and
anyone could have access to it. The set filters and requirements set by the user further ensure specificity and
systematicity in the information obtained. Platforms and software that are based on these machine learning
algorithms are largely free to use, albeit with limitations in some cases.
An examination of this topic also reveals negative aspects of artificial intelligence. It is very important
that when a person uses these tools, they are aware of what their goal is, what they want to achieve and how
they aim to achieve it. Otherwise, these tools would only further confuse their user and be a prerequisite for
serious mistakes. Another negative, which is of great importance, lies in the information that these software
products provide. Artificial intelligence, although an extremely fast and useful tool, is still not a sufficiently
reliable source of up-to-date and correct data. This is evident in the second valuation approach, where the
most important element of the valuation, namely the market multipliers, are distorted and show a favorable
result, but are a lot further from the actual result.
In conclusion, the 2nd hypothesis (H1) can be rejected because artificial intelligence could
significantly improve the efficiency of the market valuation method. At the same time, the first hypothesis
described in this paper (H0) can be accepted, although not in its completeness, because artificial intelligence
has its benefits in improving the efficiency of the process, by simultaneously reducing the required execution
time and facilitating the selection process. It can provide many and systematized different potential options
for market analogues needed to perform the analysis. It is important to note, however, that this type of
software should not be trusted for financial data to its fullest extent. These remain the responsibility of the
valuer to collect and calculate the necessary factors for the valuation. There is undoubtedly much scope for
further development of the subject and research into how it can be most effectively implemented. It is safe
to say that artificial intelligence could be an integral part of financial analysis in the future and could
significantly improve the efficiency of the market valuation method. However, at this point in time, it should
be used as a tool to facilitate analysis but not to replace it altogether.
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