On the Role of Information Technology Micro, Small and Medium Enterprises in Kota Blitar
This research was conducted to find out information technology adoption in MSMEs in Blitar City. Data collection was Carried out through distributing questionnaires to 56 MSME respondents in Blitar City. The results of this study indicate that MSMEs enough in Blitar City have Adopted information technology, especially for promotional activities. However, the use of technology for administrative, financial management and production activities is still not optimal. The potential for information technology adoption in increasing the competitiveness of MSMEs in Blitar City is very large. MSMEs can Utilize social media and online stores for promotion and marketing, software for financial records, and applications for MSME development. This research was collected through in-depth interviews (indept interviews) and distributing questionnaires to MSME entrepreneurs.